Sander van Triest, Maurice J. G. Bun, Erik M. van Raaij and Maarten J. A. Vernooij (2009), "The impact of customer-specific marketing expenses on customer retention and customer profitability," Marketing Letters, Vol 20, Issue 2.
You might notice that Springer is trying to earn some additional revenue using Google's AdSense program.
It is fairly amusing to see that what sorts of ads end up juxtaposed with an academic paper. In this case the moral dilemma bothers me some, but the sheer incongruity is what is notable.
